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According to Apple, TikTok was the second-most downloaded free app last year, right behind Zoom. She may be right-at least when it comes to a specific demographic of customers. Another customer was adamant that a rainbow frappuccino-five different frappuccinos layered in rainbow order-was on our ‘secret menu.’ It took us about 10 minutes to make, and when the customer finally tasted it, they were disappointed that they couldn’t taste every color all at once, whatever that means.”Īria said that she believes the “TikTok drink boom” has been good for Starbucks’ business. “The trendy drinks are sometimes time-consuming or annoying to make, especially when customers aren’t satisfied when their ‘ombre refresher’ doesn’t look exactly like it did on TikTok. “Sometimes customers show us a picture of a drink or describe what it looks like, in which case we have very little to work with,” she said. They just say, ‘I want this,’ and then shove their phone in your face.”Īria, who works at an Arizona Starbucks, echoed that exasperation. “I personally hate that, because you just lose all communication. “Sometimes I have to pick the cup up multiple times to make sure I’m adding everything that they wanted other times they’ll just show us a screenshot of the ingredients,” she said. In Grace’s store, team members have been instructed not to touch customers’ phones, so the customer might have to stand there reading the step-by-step instructions. The pandemic has made this even more complicated. For those TikTok drinks, you literally have to read a novel.”
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“With our drinks, we just pull the sticker that tells us what it is, and we immediately know how to make it.
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“To be quite frank with you, all the drinks on Tiktok are such a bitch to do,” she said.
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Grace said that an increasing number of customers have been asking for drinks they’ve seen on TikTok and they seem to assume that every barista in every Starbucks automatically knows what a Sunrise Peach Frappuccino or a Harry Styles Refresher is-and is able to make one on the spot.
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